Blog

  • I built a gud CRM

    I built a gud CRM

    Designing the surface of a sales-tracking tool for small service business Most small businesses don’t have a sales problem so much as a remembering-things problem. An enquiry is in somebody’s inbox, the notes from a call are in a notebook, there’s a company you meant to contact again next month, and something genuinely promising is…

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  • Building the Harness, Not Just the App: Codex, Taste and an AI Radio Studio

    Building the Harness, Not Just the App: Codex, Taste and an AI Radio Studio

    I wanted to build a radio phone-in show where a human host could talk to fictional AI callers, which sounds quite straightforward until you remember that a radio phone-in is not simply two voices making noises at one another, because it also has a running order, a producer, callers waiting to come on, private notes,…

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  • Why Your Judgement Still Matters

    Why Your Judgement Still Matters

    A candid look at how AI can make work feel finished too soon, and why choosing what to release still depends on human judgement.

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